Bullseye: How to Hit Your Target Market

Archery – “the art, practice, or skill of propelling arrows with the use of a bow. Historically, archery has been used for hunting and combat, while in modern times, its main use is that of a competitive sport and recreational activity. A person who participates in archery is typically known as an “archer” or a “bowman”.”

As you can tell from the picture, I am not an archer by any stretch of the imagination.

However, I was open minded and willing to learn a new sport; to expand my options and engage in another field of play. To connect with others and their interests, while at the same time exposing my mind, body, and spirit to new activities.

Yes, I had the tools needed, to include a left handed bow. Yet, the opportunity I have is to learn how to effectively use the tools. I have to learn the proper stance from head to toe to hit my target with precision. I have to learn how to handle the bow and not let the bow intimidate me. I have to determine my dominant eye so that my line of sight is positioned well for the accuracy of the flight of the arrow. I must master my hand and eye coordination.

All of this will come with determination, persistence, practice, motivation and a very clear target.

The same will be true for entrepreneurs. Determine the target, select the tools needed, master the application of the tools, take the proper stance, and aim with precision then release.

The result – Bullseye!

Here’s an excellent article on how to effectively hit your target market.

Live Your Legacy!

Rita Stewart, Legacy Builder